NBA superstar James Harden’s $200m Adidas endorsement deal is official.
Adidas agreed a US$200 million sponsorship deal with NBA superstar James Harden.
The news became official as Adidas announce it in a press release on Thursday at sneakernews.com.
“adidas today announced an unprecedented partnership with superstar shooting guard James Harden of the Houston Rockets. One of the league’s most prolific scorers and recognizable players begins the long-term deal with adidas which includes an exclusive signature collection, product design collaboration and marketing involvement beginning October 1,” according to Adidas.
“We’re a brand of creators and James embodies that more than any athlete in the game. His addition to the adidas basketball family is a game changer,” said Chris Grancio, adidas Global Basketball General Manager.
“This partnership gives him the opportunity to achieve his goals and express himself in a totally new way as a creator. He’s already one of the most recognizable sports figures because of his game, his look, his hunger to win and his style on the off the court. His ceiling is far from reached, which tells you the future for him and our brand looks incredible.”
Nike has declined to match Adidas $200 million deal making the 25-year-old Houston Rockets star sign the contract that takes effect from October and is said to be a 13 year deal, according to reports.
Even with its loss of Harden, Nike is still the world’s biggest basketball brand boasting shoe deals with basketball legend Michael Jordan and Cleveland Cavaliers star LeBron James.
Harden is the latest NBA player to earn the kind of money from a shoe company. Adidas current superstar endorsers includes James Harden are Dwight Howard of Houston Rockets, Derrick Rose of Chicago Bulls and John Wall of Washington Wizards. IMAGE/getty images