Two recent surveys showed that Chinese tourists now make up the largest group of foreign nationals visiting Thailand, and that 55% of hotels in Thailand plan to increase room rates next year, according to a Bangkok Post report.
A survey by Hotels.com in May revealed the Chinese to be Thailand’s number one tourist group, and that the top two activities for the Chinese travellers visiting Thailand are sightseeing (77%) and shopping (69%).
The survey showed Thailand to be the third largest travel destination for the Chinese, following the United States and Hong Kong.
The study also showed Chinese tourists to be the highest spending travellers worldwide last year, surpassing tourists from Germany and the United States.
Chinese tourists spent US$102 billion on international travel in 2012.
A different study by the travel website TripAdvisor conducted in June and July revealed that 82% of hotel owners in Thailand expect to generate higher profits in 2014, compared to 67% of hoteliers worldwide.
Of the 55% of Thai hotels planning to raise rates next year, 47% said that higher costs is the reason they will do so. Image/openchiangmai.com