Facebook Inc is working on a mobile news reader on a news-delivery service to add to its mobile offering. According to reports published on Wall Street Journal that the company has been working on the product for over a year.
The report says the new mobile product will resemble Flipboard application designed that lets readers swipe to flip through news articles.
“The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tailored for mobile devices, people with knowledge of the matter said.”
There’s no date for the project launching or when the company will be able to come up with the service for mobile device. The company is focusing on mobile as a means to boost advertising according to Facebook COO Sheryl Sandberg.
People spend time on their smartphone devices at home and at work, so Facebook can reach and serve highly-targeted ads to people at any time of day.
The new application called “Reader” is somewhat like the Flipboard and is a social news reader for tablets that has more than 50 million users.
“We want to give everyone in the world the best personalized newspaper in the world,” Facebook’s CEO Mark Zuckerberg says.