Day 1 of Singapore Do Not Call: 400,000 numbers registered — As of 4pm on Day One of Singapore’s Do-Not-Call (DNC) registry, some 400,000 telephone numbers had been registered, according to reports.
Results of Day One showed that companies appear to be taking the new rules seriously, as 95 businesses checked through 13 million phone numbers as of Thursday afternoon, including repeated numbers.
The firms are checking to make sure marketing messages are not sent to consumers who have registered with DNC – indicating they do not wish to receive them.
According to the Personal Data Protection Commission (PDPC), it takes businesses an average of 20 minutes to check their lists with telephone numbers in the registry.
“We received about 20 enquiries through calls and emails of sorts. Of those, two of them we found to be valid complaints, which I think is not too bad for the first day,” said Leong Keng Thai, chairman of PDPC.
The two valid complaints were regarding marketers who sent consumers text messages even though they were registered with DNC in December, said reports.
Since registration began in December, the PDPC receives several thousands of registrants per day, they said.
Registration has been made easy, with consumers having the option of doing so online, by calling a toll free number, or by sending an SMS on their mobile phone.
Of the 400,000 numbers registered thus far, 75 percent had chosen to block out telemarketing messages from phone calls, SMSes, and fax.
The Commission also said it is not setting any targets for the Registry.
“If you set up a DNC, it’s really to create an option, several options for consumers to decide whether they want to put the numbers on the Registry. It’s really meant for consumers to exercise their choice,” said Mr. Leong.
The PDPC also said any companies found to be flouting the rules will be notified of the complaint and advised to stop sending messages to those registrants.
Offenders can be fined up to S$10,000.