A fast growing company maker of custom-designed, liquid-impregnated coatings slippery packaging. No more smashing mayonnaise bottles with LiquiGlide. A slippery coating that allows condiments and other products to easily slide.
With the developed packaging that consumers can easily use, it helps them reduce food waste. The customized coating that will be used for mayonnaise made from 100 percent natural ingredients.
It is a customized version of the coating resulting in a “permanently wet” surface inside containers that helps the product slip out.
Aside from providing saving and convenience, this new coating aims to decrease the amount of wasted condiments that stick to its packaging.
An agreement has been signed by Norwegian consumer-goods producer Orkla to use the LiquiGlide’s coating for mayonnaise products sold in Germany, Scandinavia, and several other European nations. This comes on the heels of another licensing deal, with Elmer’s, announced in March.
The ingredients used for each of the custom coatings are chosen from hundreds of materials and are based on the particular needs of the applications. Coating can also be made entirely from food so it meets safety standards.
According to Varanasi, an associate professor of mechanical engineering who is now on LiquiGlide’s board of directors and chief science advisor, that their coating can work with many products because they can tailor each coating to meet the requirements of the application.
In the past years it has been revealed by the Consumer Reports increased its percentage of bottled condiments being thrown away. Varanasi also said that keeping the bottles clean could reduce use of water and energy. It could also cut the costs associated with rinsing bottles before they are recycled.
Through this developed packaging for mayonnaise, people are able to embrace new inventions that offers easy access and a unique selling point.