Skechers revealed their new face, Meghan Trainor, perfect fit for the brand.
Meghan Trainor, 21, American singer-songwriter and record producer is revealed as the new endorser of skechers shoes. Joining Devi Lovato, been featured in an ongoing Colorful Comfort campaign, Trainor face of Skechers until 2017.
Skechers known to employ celebrities to promote the brand and its been successful. Making effort to maintain its trendy and stylish brand image, the reason using celebrity-driven advertising promoting its product. It is widely known, as it operates more than hundreds of countries with international wholesale.
In statement of Skechers president Michael Greenberg, “We couldn’t be more thrilled to partner with Meghan Trainor on a new bright and colorful women’s campaign that will be ‘all about the shoes’’. “From her beautiful voice to her fun, carefree image, Meghan is an amazing talent who engages with millions of teens and young women around the globe. A true original, Meghan is a perfect fit for Skechers and our super successful, fashionable and comfortable footwear.”
Meghan, recognized with several awards and nominations found perfect fit for the brand. She received Record of the Year and Song of the Year for “All About That Bass” at the 57th Annual Grammy Awards. Having lots of fans and supporters, her fanbase is being identified as Megatrons.
As Meghan expressed her feeling, saying, “I’m very excited to work with Skechers! I’m proud to get behind a company that celebrates style and being true to yourself! The shoes are SO comfortable and stylish too. I know my fans will love this campaign.”
“All About That Bass” singer Meghan Trainor is the lucky one, she is all about the Skechers this season.IMAGE/www.justjaredjr.com